i2 Formula: Ethical & Estrategic persuasion
Your optimized message and your branding are the key to attract the right customer.
Once you perform the right research of your market, you will perfectly pick the right words and mental triggers to persuade only your dream customer. The one you enjoy working with and the one that is excited to pay for what you are worth.
With your message comes attached your branding. Your colors your style your images, videos fonts and other elements that will also represent you or your company to visually please your audience.